Location: Zurich
Client: 079 / Swisscom
Date: November 2024
Duration: 1 day
079 aimed to highlight its collaboration with artist Martin Schlegel in a way that would resonate with press, KOLs, loyal followers and friends, capitalizing on the brand’s first anniversary to generate excitement and media coverage around the exclusive capsule collection.
Special feature in 20Minuten (Print EMV: 136K, Online EMV: 14K)
Heightened brand visibility through a focused, in-person launch event
Strengthened brand credibility by associating with a respected artist and securing mainstream media attention
Event Concept & Partners
Budgeting & Production
Press Relations
Invitation Management
We transformed a trendy concept space into an immersive showcase of Martin Schlegel’s artwork and 079’s silk scarf collection. Guests enjoyed a cozy winter ambiance with hot drinks and roasted chestnuts, culminating in a celebration of 079’s first anniversary with a meter-long cake.
This experiential approach successfully ignited buzz around both the new pieces and the brand milestone.