079 x Martin Schlegel

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079 x Martin Schlegel
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#VIllanomadinfluence
#VIllanomadpr

Location: Zurich
Client:
079 / Swisscom
Date: November 2024
Duration:
1 day

079 aimed to highlight its collaboration with artist Martin Schlegel in a way that would resonate with press, KOLs, loyal followers and friends, capitalizing on the brand’s first anniversary to generate excitement and media coverage around the exclusive capsule collection.

THE IMPACT

Special feature in 20Minuten (Print EMV: 136K, Online EMV: 14K)
Heightened brand visibility through a focused, in-person launch event
Strengthened brand credibility by associating with a respected artist and securing mainstream media attention

Event Concept & Partners
Budgeting & Production
Press Relations
Invitation Management

We transformed a trendy concept space into an immersive showcase of Martin Schlegel’s artwork and 079’s silk scarf collection. Guests enjoyed a cozy winter ambiance with hot drinks and roasted chestnuts, culminating in a celebration of 079’s first anniversary with a meter-long cake.

This experiential approach successfully ignited buzz around both the new pieces and the brand milestone.

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