House of Switzerland 2024 in Milano aimed to generate excitement and anticipation before its official opening by hosting a preview evening for key stakeholders—partners, jury members, and influential media outlets. This event offered an exclusive first look at the house’s design, emerging talent, and distinctive Swiss culinary flair.
Location: Casa Degli Artisti, Milano
Client: Pro Helvetia
Date: April 2024
Duration: 8 days
Event Concept & Creative Direction
Budgeting & Production
Press Relation, Influencer Marketing, Invitation Management
Sponsoring & Partnerships
Location & Event Partners
THE IMPACT
- 50 guests in attendance
- 20 KOLs (Key Opinion Leaders) contributing significant social media exposure
- 1M total reach, 1.4M impressions, and EMV of 70K
- 10 media features (NZZ, Designboom, Livingcorriere, and others)
THE OUTCOME
Villa Nomad curated an immersive tour across three floors, inviting guests to explore the house’s scenography and engage directly with exhibitors about their projects. The evening concluded with a contemporary Swiss raclette dinner under the pergola, served at a single mirrored table that encouraged conversation and connection — setting the perfect stage for the official launch of the House of Switzerland 2024.
Event Concept & Creative Direction
Budgeting & Production
Press Relation, Influencer Marketing, Invitation Management
Sponsoring & Partnerships
Location & Event Partners
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