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To celebrate the launch of Piaget’s Sixtie Collection, we set out to create a refined and immersive brand experience in Zurich. Inspired by Piaget’s bold heritage and design-forward identity, the evening invited guests on a journey through time, craftsmanship, and shape—combining curated watch discovery, hands-on artistic expression, and an elevated social gathering in a warm, modernist setting.
Location: Zurich
Client: Piaget
Date: May 2025
Duration: 1 day
Event Concept, Creative Direction & Realisation
Budgeting, Production & Supplier Management
Press, Influence, Soho House Relations
Invitation Management
THE IMPACT
- 50 hand-selected guests (Clients, Press & influencers, Soho House members)
- Strengthened relationships with key tastemakers through an intimate, high-design apéro format
- Introduced the Sixtie Collection through direct product interaction and storytelling in an editorial-worthy setting
THE OUTCOME
Hosted at the Zingg Lamprecht showroom, the Piaget Play of Shapes experience unfolded across two distinct spaces. Guests were greeted with champagne and signature cocktails before discovering Piaget’s most iconic jewelry watches, presented at curated stations. A gouache atelier invited playful interaction with the Maison’s design DNA.
As the evening unfolded, guests moved into a softly lit, minimalist back room — where diffused orange light, de Sede’s iconic Terrazza sofas, and clean pedestals framed the Sixties watches. Accompanied by a flowing flying dinner, the setting fostered conversation and connection, celebrating timeless design, modern elegance, and the joy of shared moments.
Event Concept, Creative Direction & Realisation
Budgeting, Production & Supplier Management
Press, Influence, Soho House Relations
Invitation Management
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